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Basecamp co-Founder David Heinemeier Hansson on: The Founding of Ethical SaaS

David Heinemeier Hansson co-founded Basecamp (originally known as 37Signals) over two decades ago alongside Jason Fried. Basecamp caters to all sized companies, big and small, and remains popular for businesses of all niches. Hansson and the Basecamp team believe in keeping everything simple and efficient, both in work ethic and in the product delivered to …

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Scaling a SaaS Business with Salesforce’s Tiffani Bova

Tiffani Bova, Salesforce’s Growth and Innovation Evangelist, worked her way up the sales leadership ladder as her career progressed from a technology salesperson to SaaS growth expert. Having found exceptional success with her sales strategies, she began running marketing organizations within the companies she sold products for before moving to customer service. In the late …

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