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SaaS Growth Hacks

Technology
3 Ways to Turn Customers Into Advocates

3 Ways to Turn Customers Into Advocates

This week we have teamed up with Dan Cote, CMO of Influitive. Companies not already leveraging customer advocacy programs in their marketing plans are missing an essential ingredient of today's consumer landscape. Brands across all industries not engaging with their...

The Search for a SaaS CRM

The Search for a SaaS CRM

Salesforce pioneered the SaaS industry building a cloud-based CRM. However, the actual CRM was built for more traditional businesses, not the kind of business Salesforce is itself: A SaaS business with online products and a subscription model. Other CRMs exist, but...

Behind the Hype: Investing in AI

Behind the Hype: Investing in AI

How do venture capitalists identify the entrepreneurs behind the next billion-dollar companies? Kunal Mehta, a VC himself, spent two years looking for an answer by interviewing dozens of the venture capitalists who backed some of the decade’s top technology companies:...

SaaS and the Growth of AI

SaaS and the Growth of AI

It is hard to avoid conversations surrounding AI in the technology space, but there is continuing confusion as to what exactly AI constitutes. While the number of companies building AI technology and utilizing the technology increases, the definition of AI remains...

SaaS 2020: Year-End Review

SaaS 2020: Year-End Review

2020 was a wild year for the Saas industry. A perfect storm of global, political, social, medical, and economic events aligned to make this a year of great challenges and explosive growth in the software sector. While other industries suffered, the SaaS industry can...

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