SaaS Growth Hacks
This week we have teamed up with Dan Cote, CMO of Influitive. Companies not already leveraging customer advocacy programs in their marketing plans are missing an essential ingredient of today's consumer landscape. Brands across all industries not engaging with their...
Salesforce pioneered the SaaS industry building a cloud-based CRM. However, the actual CRM was built for more traditional businesses, not the kind of business Salesforce is itself: A SaaS business with online products and a subscription model. Other CRMs exist, but...
It is an unusual origin story for any SaaS company. A former Olympic athlete and a data scientist get together to launch a SaaS business from Sao Paulo, Brazil to fight e-commerce fraud worldwide. ClearSale, founded in 2001, now has over 2000 employees and offices...
How do venture capitalists identify the entrepreneurs behind the next billion-dollar companies? Kunal Mehta, a VC himself, spent two years looking for an answer by interviewing dozens of the venture capitalists who backed some of the decade’s top technology companies:...
It is hard to avoid conversations surrounding AI in the technology space, but there is continuing confusion as to what exactly AI constitutes. While the number of companies building AI technology and utilizing the technology increases, the definition of AI remains...
2020 was a wild year for the Saas industry. A perfect storm of global, political, social, medical, and economic events aligned to make this a year of great challenges and explosive growth in the software sector. While other industries suffered, the SaaS industry can...
Recent Posts
Reditus was born out of frustration. In 2020, Joran Hofman was working in customer success, leading a team of thirty...
Many companies had a busy start to 2024, announcing new brands, products, collaborations, features, and even top-level...
The Commercial Buildings market globally is a $1943 billion industry. But for a long time, digitization was deeply...
At SaaS Mag, our ethos revolves around the idea of "Founders for Founders" – a community-driven approach where SaaS...
In the realm of legal services, a (not so) silent revolution is underway. An industry traditionally perceived as...
In the intricate landscape of mergers and acquisitions, due diligence stands as the linchpin of informed...
Software as a service solutions enable companies to quickly modify and adapt their strategies and have transformed the...
Venture capitalist Marc Andreessen famously said in 2011 “Software is Eating the World.” Today, Andreessen’s notorious...
In today’s rapidly evolving business landscape, the customer relationship management (CRM) field is undergoing a...
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