How to Personalize Your SaaS Marketing Strategy with RightMessage Co-Founder Brennan Dunn
The article below is taken from SaaS Mag Issue 4. To order your free copy, click here. Brennan Dunn, a former marketing consultant and co-founder of RightMessage, wrote the book on personalization for online marketing. Back in 2008, when he was running a consulting firm in Virginia, he was “bitten by the SaaS bug” (as he says) …