The Importance of Optimizing for the Right Customer

To keep up to date with all of the latest news in SaaS, sign up here.  Since Salesforce hit the market with their software-as-a-service (SaaS) offering in 1999, the SaaS space has become more crowded than ever. Finding, nurturing, and converting qualified leads into long-term customers can be a challenge, but the good news is, it’s not ‘Mission Impossible’. The …

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