SaaS Growth Hacks
Sales copy matters more than you might think. It’s important to supplement your text with images and video, but words on the page have a powerful impact on what consumers do. A photograph of a smartphone doesn’t tell you its specs. A video about a running shoe can’t...
Conversational marketing and sales software company Drift is changing what marketing to customers should look like. Founded on the principle that a company’s sales strategy is inseparable from customer feedback, Drift has become one of the biggest players in the...
The article below is taken from SaaS Mag Issue 4. To order your free copy, click here. Brennan Dunn, a former marketing consultant and co-founder of RightMessage, wrote the book on personalization for online marketing. Back in 2008, when he was running...
Outgrow is a New York-based SaaS startup that helps marketers foster engagement with their readers through interactive marketing. The platform allows users to create quizzes, calculators, assessments, recommendations, and polls. Randy Rayess (right) and Pratham...
Tiffani Bova, Salesforce’s Growth and Innovation Evangelist, worked her way up the sales leadership ladder as her career progressed from a technology salesperson to SaaS growth expert. Having found exceptional success with her sales strategies, she began running...
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Elias Torres comes from a background in collaborative software, having been previously employed as a software engineer...
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Kelsea Gust is currently the Director of Marketing at Wrk, a SaaS company providing automation tools to help...
It would be difficult to define the "average" startup founder story. The space is filled with so many diverse and...
Michael Argast has played many roles throughout his career. He has worked in operations and networking delivery and...
Armando Biondi is no stranger to the world of business and marketing. Having invested in ~250 startups, serving...
Serial entrepreneur Chad Rubin is no stranger to the e-commerce ecosystem. He is an Amazon e-commerce OG, having...
The internet has come a long way from where it began to its current level of preeminence in today's society. This...
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