Marketing

SaaS Growth Hacks

Marketing
How to Build a Demand Generation Budget for SaaS

How to Build a Demand Generation Budget for SaaS

The process of creating a demand generation budget that supports the company’s revenue goals is often a challenge for many SaaS founders. During the early stages of a startup, having enough leads is usually not an issue. The founder is taking all the sales calls and...

Workday’s Barbara Larson on Finance, SaaS & Employee Power

Workday’s Barbara Larson on Finance, SaaS & Employee Power

Workday's chief financial officer, Barbara Larson, knows a thing or two about what it takes to grow a successful SaaS business. With a broad finance background, she's also got a technology edge to her. Combining her love for numbers and technology has paid off and its...

How to Increase SaaS Sign-ups With Technical SEO

How to Increase SaaS Sign-ups With Technical SEO

The team at Hiperion Marketing joined up with SaaS Mag to detail exactly how you can increase SaaS sign-ups using technical SEO. Increasing sign-ups, which leads to acquiring more market share and ultimately increasing revenue is one of the defining problems startups...

Competitor Tracking: What You Need to Know in 2023

Competitor Tracking: What You Need to Know in 2023

This week we have teamed up with Stillio to learn more about screen capturing and competitor tracking. Running a business without keeping an eye on competitors is like competing in a race blindfolded. You can run in a straight line and you may be able to find your way...

The Top SaaS Marketing Trends

The Top SaaS Marketing Trends

Digital marketing strategies have evolved much faster than the wider marketing industry, reshaping the landscape almost entirely over the last decade. Although the transition to digital marketing may feel like a natural evolution for many, it can still be hard for...

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