Entreprenuer

Scaling Conversations to Empower Customer Interactions: Elias Torres of Drift

To keep up to date with all of the latest news in SaaS, sign up here.  Elias Torres comes from a background in collaborative software, having been previously employed as a software engineer at IBM. It was here that Torres worked on open-source software that people could use to collaborate and communicate, including chatbots on an …

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Zero Trust Architecture in Cybersecurity: ColorTokens’ CEO Rajesh Khazanchi

To keep up to date with all of the latest news in SaaS, sign up here.  Cybersecurity has carved out a spot in today’s digital landscape and made itself a necessary piece. Without adequate cybersecurity, a company opens itself up to data breaches and other critical threats.  Seven years ago, Rajesh Khazanchi co-founded ColorTokens, a leading …

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UpLead Founder Will Cannon on Finding Product-Market Fit and Effective Customer Acquisition

To keep up to date with all of the latest news in SaaS, sign up here.  Will Cannon has had what he describes as the “entrepreneurial bug from a young age.” His first endeavor was a lemonade stand, then selling CDs in school. After high school, Cannon realized college wasn’t for him; he just wanted to …

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open sponsorship

Rewriting the Rules: How Ishveen Jolly and OpenSponsorship Connect Brands to Athletes

To keep up to date with all of the latest news in SaaS, sign up here.  The seeds that would grow into OpenSponsorship were planted during a golf event in India. While speaking to a marquee player (a golfer paid to attend a major tournament), Ishveen Jolly discovered a problem no one was addressing at that …

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The Human Factor in Digital Content: How Sharmin Ali’s Instoried Can Add Empathy to Your Next Project 

To keep up to date with all of the latest news in SaaS, sign up here.  Sharmin Ali is a professional with a truly impressive track record. During her time with the analytical company Mu Sigma, based in Banglore, India, and headquartered in Chicago, she worked closely with such recognizable names as Pfizer, Walmart, and Microsoft. …

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10 Actionable Tips for SaaS Entrepreneurs to Turn Landing Page Visitors into Customers

To keep up to date with all of the latest news in SaaS, sign up here.  After pouring years of blood, sweat, and tears into your SaaS business, nothing is more rewarding than the notification of a new paying customer. Another income layer added.Another contribution toward growth.Wonderful. Unfortunately, a subscription payment is a much more difficult …

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