Taking a company public is many entrepreneurs’ ultimate dream. The idea of achieving “unicorn” status (AKA a billion-dollar valuation), embarking on a roadshow, and ringing the iconic bell in New York City is enough to make any go-getting founder...
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How to Build a Demand Generation Budget for SaaS
The process of creating a demand generation budget that supports the company’s revenue goals is often a challenge for...
How SaaS Businesses Can Use Growth Hacking to Optimize Growth
The Founder and CEO at Artoh.com, Chris Choi, joined up with SaaS Mag to detail how SaaS businesses can take advantage...
Workday’s Barbara Larson on Finance, SaaS & Employee Power
Workday's chief financial officer, Barbara Larson, knows a thing or two about what it takes to grow a successful SaaS...
One Overlooked Metric that SaaS Investors Need to Predict Future Growth and Stability
The SaaS model is built on the concept of recurring revenue. SaaS companies will hone and develop their product,...
How to Improve Ranking in the App Store
To stand out among competing apps, understanding App Store Optimization (ASO) for...
GoCardless’s Hiroki Takeuchi On How Automated Payments Can Reduce Involuntary Churn
These days, subscriptions mean more than just a pile of dog-eared magazine issues piled on your nightstand....
The Five Biggest Pricing Mistakes SaaS Companies Make
Patrick Campbell, SaaS founder, strategic-value connoisseur, and cofounder of Profitwell joined up with the SaaS Mag...
The End of Silos: A Case for a Leaner SaaS Organization
As the world is moving towards empowered end-users, self-service, and inbound over outbound, I think it is time we...
A Passion for Music and Product-Led Growth – How Ola Sars’ SaaS Business Became So Successful
Ola Sars has always been passionate about music. In fact, his belief that it’s an undervalued art form is what keeps...
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