SaaS Founders

The Best Places to Get SaaS Funding in 2019

Here Are the Top Funds Investing in SMB SaaS As demand for SaaS products continues to rise, institutional investors are paying close attention to the growth opportunities. In just the first half of 2019, public SaaS companies’ stocks reached near record highs, with the BVP Nasdaq Emerging Cloud Index reporting the basket of SaaS stocks …

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Startup Profile: Outgrow

Outgrow is a New York-based SaaS startup that helps marketers foster engagement with their readers through interactive marketing.  The platform allows users to create quizzes, calculators, assessments, recommendations, and polls. Randy Rayess (right) and Pratham Mittal (left) founded Outgrow in 2016 as part of VenturePact, a service that helps businesses build and manage software products.  …

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Growing SaaS Companies Spotlight: 4 Companies Climbing the SaaS Ladder

Welcome to the SaaS Companies Spotlight! We are dedicated to bringing you info on less well-known, growing SaaS Companies. Make sure to check back to stay up to date with the most important headlines in SaaS. This week we’re covering four SaaS companies that are moving quickly into our SaaS radar: Vend, JobAdder, YayPay, and …

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Scaling a SaaS Business with Salesforce’s Tiffani Bova

Tiffani Bova, Salesforce’s Growth and Innovation Evangelist, worked her way up the sales leadership ladder as her career progressed from a technology salesperson to SaaS growth expert. Having found exceptional success with her sales strategies, she began running marketing organizations within the companies she sold products for before moving to customer service. In the late …

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Nathan Barry: ConvertKit, SaaS Design and the Mission to “Teach Everything You Know”

ConvertKit was born from the recognition that email is one of the most effective ways to grow and monetize an audience base. Several successes in this way led Barry to put his skills to work to build a SaaS platform to make email marketing accessible through affordable and user-friendly technology. ConvertKit’s mission is to help …

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Selling B2B SaaS to Reluctant Buyers 

In any industry, you will encounter potential customers who need encouragement to buy your product. For SaaS businesses, there are particular challenges such as wariness of subscription-based deals, lack of understanding of the SaaS model, and whether a product represents good value for money. It’s essential to offer assurance to those reluctant prospects, and in this post, …

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How to Price Intelligently

What would you do with the largest database of SaaS user data at your fingertips? Patrick Campbell, SaaS founder and strategic-value connoisseur, spotted an issue with the way SaaS businesses were pricing their product: they were guessing. Campbell founded ProfitWell, a subscription and financial metrics management company, to help SaaS businesses retain visibility into the …

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