SaaS Events Review March 2024: Salesforce TrailblazerDX, SaaSBoomi, and SaaSOpen 

by | Apr 10, 2024 | Events

Many companies had a busy start to 2024, announcing new brands, products, collaborations, features, and even top-level leadership changes. So, other than AI, what were the main SaaS trends in 2024?  

Last month, our team went to over 7 SaaS events across globe and here are some of our favorites

Salesforce TrailblazerDX 2024

This San Francisco, CA developer conference was largely focused on educating developers on Salesforce’s budding AI platform Einstein 1. With technical, hands-on workshops and expert-led demos, and a general emphasis on tangible skills and product education. 

The audience was equally technical, mostly developers, admins, architects, ISVs, and technology partners. The talks were equally technical with an emphasis on data, AI, cyber security, and trust. A couple of standouts were Jared Kaplan, Co-founder of Anthropic talk on the future of AI and Parker Harris, Salesforce Co-founder, and CTO of Slack, started a Q&A forum to discuss the product roadmap for Salesforce. The theme of AI was echoed throughout many of these talks and on the floor itself. 

On March 6th–7th attendees from around the world got to hear directly from product owners and engineers through deep technical sessions, hands-on workshops, and expert-led demos.   

Stream TrailblazerDX  digital workshops, virtual sessions at: Salesforce+ Event TrailblazerDX 2024 

SaaSBoomi 2024

With 1500+ SaaS founders, 100+ VCs, and enterprise CXOs sharing tactical playbooks. This annual conference in Chennai, India brought together cutting-edge thinkers to help SaaS founders think about repositioning their startups, encouraging them to take advantage of new opportunities and ward off new disruptions.   

The talks were tangible and action-oriented about foundational areas like SEO, hiring, and compliance, and expertise on scaling, such as reinventing the organization or building a generational company. And there were several sessions on hot new trends in AI.  Growth in the age of AI was the guiding theme of this year’s event. A couple of standout talks were strategy building – hits & misses with Dharmesh Shah, Founder & CTO, HubSpot and life lessons of riding the dotcom wave to the AI wave with Girish Mathrubootham, CEO, Freshworks. 

For highlights of the event from March 7th – 8th, check out:  Annual ’24 – SaaSBoomi 

SaaSOpen 2024

SaaS Open is the premier event in Austin, TX tailored for founders seeking genuine insights and practical strategies in the SaaS arena. Its agenda boasts dynamic keynotes delivered by fellow founders, offering authentic tales from the trenches supported by tangible evidence. With fast-paced 20-minute keynotes presented in a TEDx-meets-interview style, it was enlightening to witness never-before-disclosed tactics and strategies. 

Diverse expertise with 110+ operating SaaS leaders, including founders, CFOs, CTOs, CMOs, and CPOs with $5 million+ in revenue share. On March 28th –29th SaaSMag participated in intimate 10-person roundtables to teach and learn directly from fellow founders. Sharktank for SaaS Live was something worth witnessing—live deal-making on stage where founders try and get a deal done live on stage with 3 buyers/investors. A couple of highlight talks were “Using thought leadership and personal brand for growth”, “Scaling past $2M ARR” and “Is your business worth 2x or 10x?”.  

Whether you’re starting out or scaling up, if you’re seeking practical, evidence-based insights and strategies to grow your SaaS business, this is the place to be: SaaS Open 

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