In 2013, the concept of content marketing as a business was flourishing in Brazil. With the growing autonomy of consumers– people no longer had to sit through commercials or listen to ads on the radio–it was time for companies to start getting creative with how they could market their products or businesses. For the founders of Rock Content, the perfect content marketing opportunity was brewing. Diego Gomes, Vitor Peçanha, and Edmar Ferreira, recognized this opportunity and totally seized it. That same year, they developed and launched Rock Content to help companies create and execute content marketing strategies at scale. Since its inception, Rock Content has aspired to deliver innovative content marketing solutions and services that fuel customer success.
Since startup, Rock Content has seen meteoric growth. They hit the 1,000 customer mark in just a few short months following launch, and in 2017, they embarked on their global expansion journey from Belo Horizonte, Brazil, into Guadalajara, Mexico. In 2019, Rock Content acquired two companies, iClips and ScribbleLive, which further solidified their place in global marketing efforts. Presently, in 2020, Rock Content now has over 2,000 monthly customers and 80,000+ creative professionals and employees contributing from ten different countries around the world. On the business side of growth, Rock Content has seen an impressive jump in revenue from $13 million in 2019 to $25 million in 2020. After raising $11 million from investors such as Unbox Capital, Provence, e.Bricks Ventures, and Georgian Partners, Rock Content has also grown to reach a profitable status with an impressive 3-4 month CAC payback.
At its core function, Rock Content provides content marketing solutions, but the driving force behind Rock Content is its mission to enable growth for their customers, their talent network, and for their employees. For customers, Rock Content prides itself on creating unique solutions that help companies develop their brand, drive revenue, and produce growth-minded content marketing plans and strategies. Rock Content offers a comprehensive suite of products designed with personalization and collaboration in mind.
Since its launch in 2013, Rock Content has helped companies create and execute innovative content, marketing solutions, and brand experiences at scale. Rock Content comes available in two ways. The first, via a complete managed services approach that delivers comprehensive strategy building to implementation and integration support (including IT backup). The second, through a quartet of aptly named product clusters, each of which addresses a specific need for companies looking to up their content marketing game:
Since its launch in 2013, Rock Content has helped companies create and execute innovative content, marketing solutions, and brand experiences at scale. Rock Content comes available in two ways. The first, via a complete managed services approach that delivers comprehensive strategy building to implementation and integration support (including IT backup). The second, through a quartet of aptly named product clusters, each of which addresses a specific need for companies looking to up their content marketing game:
Visually: A Creative Marketplace for content Marketers to get high-impact visual, video, and content creation services, on-demand and at scale. Customers can create a brief that details their specific content needs and be immediately matched with talented creative professionals who can bring their vision to life. From infographics to illustrations, eBooks, digital experiences, Visually runs the gamut of visual content needs.
Ion: An interactive content platform, businesses can utilize low-code, interactive content solutions to level up their existing content. Ion can enhance existing infographics, landing pages, white papers, and more to increase engagement as well as provide better-qualified leads for sales. Ion also boasts a healthy range of integrations with applications like Salesforce, Marketo, Hubspot, and the likes.
Live: Live reporting and social engagement solutions to help businesses connect with remote and virtual audiences. With Live, businesses can conduct real-time publishing and updates to keep audiences in the loop of their activity streams as well as host Q&A sessions or engage with viewers in live conversation boards.
Stage: Managed WordPress hosting for businesses and marketing professionals. Stage helps professionals create WordPress websites and blogs that drive results without depending on IT teams.
Working with such brands as Prudential, Bosch, Cisco, and the United Nations Development Programme, Rock Content proves adept at marrying high-level creativity with data-driven content marketing and sales enablement. This ability to transform dense, technical content into compelling audience experiences while collecting declared data through unobtrusive interactivity sets Rock Content apart.
One of the most valuable features of the Rock Content approach is their willingness to take existing content (a white paper, for example) and repurpose it into an engaging infographic or interactive quiz. Like a great chef who loathes wasting anything that comes into his kitchen, Rock Content is a master of account-based marketing that engages the audience and enables sales.
Generating exceptional top-of-funnel activity is only part of the story at Rock Content. Moving from awareness to the ultimate twin goals of loyalty and advocacy is where Rock Content excels, creating conversion funnels and customer experiences that emphasize relationships over transactions without losing sight of the need to close the sale when the time is right.
Beyond their dedication to customers, Rock Content also takes great pride in fostering healthy company culture. Empowering and enabling employees is a core element of Rock Content’s corporate culture, passionately guided by five principles: learning, teaching, solving, teamwork, and growing. That’s why the company places significant value on continuous learning, professional development, knowledge sharing, and mentoring programs that are available for all employees regardless of tenure, location, or role.
In the spirit of both personal and professional development, Rock Content founded its social impact program, rock.org in 2019. Rock.org is a non-profit dedicated to education and entrepreneurship which enables students and individuals to participate in opportunities to better themselves and their communities alike. According to Rock Content, “We want to become the go-to place to solve every need from marketers everywhere. We want to be known as a company that drives innovation, results, and growth while making a positive impact in our communities.”
At the end of the day, the team at Rock Content is about more than the bottom line. It is about building content that speaks to audiences, creates memorable experiences, and generates customers who are enchanted by the opportunity to do business with your company.
