What if you truly understood how your customers choose? What if you were able to identify how a given customer would likely react to an assortment of products? And based on this, how products interact with each other? The possibilities to make better decisions and optimize your retail operations would be endless. Here at Celect, we believe answering this question is the most important challenge facing retailers. And we believe we have a scientific breakthrough that will fundamentally change how retailers think about the interactions between customers and products.