To stand out among competing apps, understanding App Store Optimization (ASO) for both Android and Apple (and how you can leverage it) will give you an upper hand and boost your app’s visibility considerably. App...
Marketing
SaaS Growth Hacks
Marketing
Why Your SaaS Business Needs More Homepage Backlinks To Rank In Google
Do you know why the biggest brands in the world are 100% protected from Google updates? They don’t have some special gentleman's agreement with Larry Page. It’s because Google trusts them 100% as a legitimate brand. That is the secret to avoiding penalties in the...
How to Increase SaaS Sign-ups With Technical SEO
The team at Hiperion Marketing joined up with SaaS Mag to detail exactly how you can increase SaaS sign-ups using technical SEO. Increasing sign-ups, which leads to acquiring more market share and ultimately increasing revenue is one of the defining problems startups...
Competitor Tracking: What You Need to Know in 2023
This week we have teamed up with Stillio to learn more about screen capturing and competitor tracking. Running a business without keeping an eye on competitors is like competing in a race blindfolded. You can run in a straight line and you may be able to find your way...
The Top SaaS Marketing Trends
Digital marketing strategies have evolved much faster than the wider marketing industry, reshaping the landscape almost entirely over the last decade. Although the transition to digital marketing may feel like a natural evolution for many, it can still be hard for...
Waldo’s Amine Bellakrid: Solving Problems with Elegance and Efficiency
When working in any industry long enough, you will notice inefficiencies and recurring issues. What sets an entrepreneur apart from the rest is that they set out to address these pain points. After a decade as an iOS engineer, designer and product manager, Waldo...
Recent Posts
Unveiling the Art of SaaS Due Diligence
In the intricate landscape of mergers and acquisitions, due diligence stands as the linchpin of informed...
SaaS Customer Personas: A Guide to Effective Targeting
Software as a service solutions enable companies to quickly modify and adapt their strategies and have transformed the...
Revenue’s More Important Than Ever. See Where to Find Five Times More on Your Platform.
Venture capitalist Marc Andreessen famously said in 2011 “Software is Eating the World.” Today, Andreessen’s notorious...
Revolutionizing CRM Implementation with Event-Driven Architecture
In today’s rapidly evolving business landscape, the customer relationship management (CRM) field is undergoing a...
More Than Just Fancy Footwork
In the bustling world of SaaS, managers are more than just figureheads; they're the pulse, the rhythm, and sometimes...
How to Use Business Playbooks to Scale Easily: Trent Dyrsmid of Flowster
If you want to increase the efficiency of your workforce, you need to follow a set of systems and procedures—a...
The SaaS Ecosystem: Understanding the Synergies in Collaborative Partnerships
The integration capabilities of the SaaS business model offer the capability of increasing customer bases for many...
How to Make Business Intelligence Your Competitive Advantage
If you’re a SaaS provider, your end users are guaranteed to be great at three things: generating data, being curious...
How to Build a Demand Generation Budget for SaaS
The process of creating a demand generation budget that supports the company’s revenue goals is often a challenge for...
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