Marketing Archives

Marketing

How to Improve Ranking in the App Store

To stand out among competing apps, understanding App Store Optimization (ASO) for both Android and Apple (and how you can leverage it) will give you an upper hand and boost your app’s visibility considerably. App...

Why Your SaaS Business Needs More Homepage Backlinks To Rank In Google

Marketing

Do you know why the biggest brands in the world are 100% protected from Google updates? They don’t have some special gentleman's agreement with Larry Page. It’s because Google trusts them 100% as a legitimate brand. That is the secret to avoiding penalties in the...

How to Increase SaaS Sign-ups With Technical SEO

Marketing

The team at Hiperion Marketing joined up with SaaS Mag to detail exactly how you can increase SaaS sign-ups using technical SEO. Increasing sign-ups, which leads to acquiring more market share and ultimately increasing revenue is one of the defining problems startups...

Competitor Tracking: What You Need to Know in 2023

Marketing, Technology

This week we have teamed up with Stillio to learn more about screen capturing and competitor tracking. Running a business without keeping an eye on competitors is like competing in a race blindfolded. You can run in a straight line and you may be able to find your way...

The Top SaaS Marketing Trends

Industry, Marketing

Digital marketing strategies have evolved much faster than the wider marketing industry, reshaping the landscape almost entirely over the last decade. Although the transition to digital marketing may feel like a natural evolution for many, it can still be hard for...

Waldo’s Amine Bellakrid: Solving Problems with Elegance and Efficiency

Business, Marketing

When working in any industry long enough, you will notice inefficiencies and recurring issues. What sets an entrepreneur apart from the rest is that they set out to address these pain points. After a decade as an iOS engineer, designer and product manager, Waldo...