Marketing

Turning Customers Into Fans – An Interview with Microsoft’s Jeff Hansen

The article below is taken from SaaS Mag Issue 2. To order your free copy, click here.  The Inside Story of Microsoft’s Strategy to Delight Customers Through Experiential Marketing With products like Office 365 and their Platform/Infrastructure as a Service (PaaS/laaS) cloud computing ecosystem, Azure, Microsoft has taken a sharp turn away from the licensing model that …

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Top 8 Tips for SaaS Entrepreneurs to Save Time and Money

To keep up to date with all of the latest news in SaaS, sign up here.  Two years ago, Pierre de Wulf quit his job to try his hand at bootstrapping a SaaS business. De Wulf, a software developer, along with lifelong friend Kevin Sahin, joined forces to build an independent venture: Scrapingbee.com. ScrapingBee allows developers …

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Eight Can’t-Miss SaaS Growth Tactics from Eric Siu of SingleGrain

Eric Siu is the CEO of the digital marketing agency Single Grain, co-founder of ClickFlow, an SEO experimentation tool, and host of the podcasts “Marketing School” and “Growth Everywhere”, joined up with the SaaS Mag team for our 4th edition to explain why you should rethink your current marketing strategy. To order your free copy …

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Scaling a SaaS Business with Salesforce’s Tiffani Bova

The article below was taken from SaaS Mag Issue 2. To order your free copy, click here. Tiffani Bova, Salesforce’s Growth and Innovation Evangelist, worked her way up the sales leadership ladder as her career progressed from a technology salesperson to SaaS growth expert. Having found exceptional success with her sales strategies, she began running marketing …

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Why Smart Marketing Equals Authenticity and Customer Experience

David Greenberg, the senior vice president of marketing at Act-On Software, joined up with the SaaS Mag team for our 4th edition to explain why it’s important to focus your marketing around authenticity and customer experience. To order your free copy of SaaS Mag issue 4, click here.  It’s fascinating to think about the ways digital …

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