Marketing

Up the Startup Ladder: David Cancel, Drift Founder

The article below was taken from SaaS Mag Issue 1. To order your free copy, click here.  Conversational marketing and sales software company Drift is changing what marketing to customers should look like. Founded on the principle that a company’s sales strategy is inseparable from customer feedback, Drift has become one of the biggest players in …

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10 Actionable Tips for SaaS Entrepreneurs to Turn Landing Page Visitors into Customers

To keep up to date with all of the latest news in SaaS, sign up here.  After pouring years of blood, sweat, and tears into your SaaS business, nothing is more rewarding than the notification of a new paying customer. Another income layer added.Another contribution toward growth.Wonderful. Unfortunately, a subscription payment is a much more difficult …

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The Importance of Optimizing for the Right Customer

To keep up to date with all of the latest news in SaaS, sign up here.  Since Salesforce hit the market with their software-as-a-service (SaaS) offering in 1999, the SaaS space has become more crowded than ever. Finding, nurturing, and converting qualified leads into long-term customers can be a challenge, but the good news is, it’s not ‘Mission Impossible’. The …

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How to Personalize Your SaaS Marketing Strategy with RightMessage Co-Founder Brennan Dunn

The article below is taken from SaaS Mag Issue 4. To order your free copy, click here.  Brennan Dunn, a former marketing consultant and co-founder of RightMessage, wrote the book on personalization for online marketing. Back in 2008, when he was running a consulting firm in Virginia, he was “bitten by the SaaS bug” (as he says) …

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Turning Customers Into Fans – An Interview with Microsoft’s Jeff Hansen

The article below is taken from SaaS Mag Issue 2. To order your free copy, click here.  The Inside Story of Microsoft’s Strategy to Delight Customers Through Experiential Marketing With products like Office 365 and their Platform/Infrastructure as a Service (PaaS/laaS) cloud computing ecosystem, Azure, Microsoft has taken a sharp turn away from the licensing model that …

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Top 8 Tips for SaaS Entrepreneurs to Save Time and Money

To keep up to date with all of the latest news in SaaS, sign up here.  Two years ago, Pierre de Wulf quit his job to try his hand at bootstrapping a SaaS business. De Wulf, a software developer, along with lifelong friend Kevin Sahin, joined forces to build an independent venture: Scrapingbee.com. ScrapingBee allows developers …

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Eight Can’t-Miss SaaS Growth Tactics from Eric Siu of SingleGrain

Eric Siu is the CEO of the digital marketing agency Single Grain, co-founder of ClickFlow, an SEO experimentation tool, and host of the podcasts “Marketing School” and “Growth Everywhere”, joined up with the SaaS Mag team for our 4th edition to explain why you should rethink your current marketing strategy. To order your free copy …

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Scaling a SaaS Business with Salesforce’s Tiffani Bova

The article below was taken from SaaS Mag Issue 2. To order your free copy, click here. Tiffani Bova, Salesforce’s Growth and Innovation Evangelist, worked her way up the sales leadership ladder as her career progressed from a technology salesperson to SaaS growth expert. Having found exceptional success with her sales strategies, she began running marketing …

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