Marketing

How to Improve Ranking in the App Store

To keep up to date with all of the latest news in SaaS, sign up here.  To stand out among competing apps, understanding App Store Optimization (ASO) for both Android and Apple (and how you can leverage it) will give you an upper hand and boost your app’s visibility considerably.  App Store Optimization means that you are actively improving your app’s visibility within the app stores. …

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Franco Caporale: The Messy World of Lead Generation

To keep up to date with all of the latest news in SaaS, sign up here.  Lead generation is the bane of many SaaS businesses. With the perfect product, plenty of funding and a gung-ho attitude, many SaaS companies still fail when it comes to acquiring ideal customers.   Franco Caporale is an entrepreneur who knows a thing or two about lead generation. …

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Up the Startup Ladder: David Cancel, Drift Founder

The article below was taken from SaaS Mag Issue 1. To order your free copy, click here.  Conversational marketing and sales software company Drift is changing what marketing to customers should look like. Founded on the principle that a company’s sales strategy is inseparable from customer feedback, Drift has become one of the biggest players in …

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10 Actionable Tips for SaaS Entrepreneurs to Turn Landing Page Visitors into Customers

To keep up to date with all of the latest news in SaaS, sign up here.  After pouring years of blood, sweat, and tears into your SaaS business, nothing is more rewarding than the notification of a new paying customer. Another income layer added.Another contribution toward growth.Wonderful. Unfortunately, a subscription payment is a much more difficult …

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The Importance of Optimizing for the Right Customer

To keep up to date with all of the latest news in SaaS, sign up here.  Since Salesforce hit the market with their software-as-a-service (SaaS) offering in 1999, the SaaS space has become more crowded than ever. Finding, nurturing, and converting qualified leads into long-term customers can be a challenge, but the good news is, it’s not ‘Mission Impossible’. The …

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How to Personalize Your SaaS Marketing Strategy with RightMessage Co-Founder Brennan Dunn

The article below is taken from SaaS Mag Issue 4. To order your free copy, click here.  Brennan Dunn, a former marketing consultant and co-founder of RightMessage, wrote the book on personalization for online marketing. Back in 2008, when he was running a consulting firm in Virginia, he was “bitten by the SaaS bug” (as he says) …

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Turning Customers Into Fans – An Interview with Microsoft’s Jeff Hansen

The article below is taken from SaaS Mag Issue 2. To order your free copy, click here.  The Inside Story of Microsoft’s Strategy to Delight Customers Through Experiential Marketing With products like Office 365 and their Platform/Infrastructure as a Service (PaaS/laaS) cloud computing ecosystem, Azure, Microsoft has taken a sharp turn away from the licensing model that …

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