SaaS Growth Hacks
If you’re a SaaS provider, your end users are guaranteed to be great at three things: generating data, being curious about their data, and complaining loudly when they need help accessing their data. If up until now you’ve quelled the masses using a hodgepodge of...
The process of creating a demand generation budget that supports the company’s revenue goals is often a challenge for many SaaS founders. During the early stages of a startup, having enough leads is usually not an issue. The founder is taking all the sales calls and...
Workday's chief financial officer, Barbara Larson, knows a thing or two about what it takes to grow a successful SaaS business. With a broad finance background, she's also got a technology edge to her. Combining her love for numbers and technology has paid off and its...
The SaaS model is built on the concept of recurring revenue. SaaS companies will hone and develop their product, aiming to make it the best available tool on the market, and business customers will license access to the software on a ‘pay as you go’ basis. It’s a...
As the world is moving towards empowered end-users, self-service, and inbound over outbound, I think it is time we consider re-evaluating the SaaS organization. When we built out the old SaaS organization, we kept adding departments. For example, when Customer Success...
John Jahnke is the CEO of Tackle, a platform designed to help software companies generate revenue through the cloud marketplaces—or, as Jahnke describes it, “a no-code middleware product that allows software companies to sell software on the cloud marketplaces without...
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