Business

How to Create an Effective Digital Sales Playbook with Ciara Co-founder Martin Heibel

The article below is taken from SaaS Mag Issue 4. To order your free copy, click here.  The idea of a sales playbook makes many salespeople cringe. A huge pile of paper on their desks, an unorganized folder on their desktops, or a 100-page PDF full of text are the images that typically come to mind when …

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Turning Customers Into Fans – An Interview with Microsoft’s Jeff Hansen

The article below is taken from SaaS Mag Issue 2. To order your free copy, click here.  The Inside Story of Microsoft’s Strategy to Delight Customers Through Experiential Marketing With products like Office 365 and their Platform/Infrastructure as a Service (PaaS/laaS) cloud computing ecosystem, Azure, Microsoft has taken a sharp turn away from the licensing model that …

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