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basecamp David Heinemeier Hansson

Basecamp co-Founder David Heinemeier Hansson on: The Founding of Ethical SaaS

David Heinemeier Hansson co-founded Basecamp (originally known as 37Signals) over two decades ago alongside Jason Fried. Basecamp caters to all sized companies, big and small, and remains popular for businesses of all niches. Hansson and the Basecamp team believe in keeping everything simple and efficient, both in work ethic and in the product delivered to …

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Asana COO Chris Farinacci

Asana COO Chris Farinacci on: Selling SaaS in the New Generation of Enterprise

Chris Farinacci has made his way through Silicon Valley, working for enterprise tech institutions that, today, have become household names. As the CMO for Google for Work and Google for Education, Chris scaled both divisions into multi-billion dollar businesses. Before that, as Vice President of Application Marketing at Oracle, he gained valuable experience in product …

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Startup Profile: Outgrow

Outgrow is a New York-based SaaS startup that helps marketers foster engagement with their readers through interactive marketing.  The platform allows users to create quizzes, calculators, assessments, recommendations, and polls. Randy Rayess (right) and Pratham Mittal (left) founded Outgrow in 2016 as part of VenturePact, a service that helps businesses build and manage software products.  …

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Growing SaaS Companies Spotlight: 4 Companies Climbing the SaaS Ladder

Welcome to the SaaS Companies Spotlight! We are dedicated to bringing you info on less well-known, growing SaaS Companies. Make sure to check back to stay up to date with the most important headlines in SaaS. This week we’re covering four SaaS companies that are moving quickly into our SaaS radar: Vend, JobAdder, YayPay, and …

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Scaling a SaaS Business with Salesforce’s Tiffani Bova

Tiffani Bova, Salesforce’s Growth and Innovation Evangelist, worked her way up the sales leadership ladder as her career progressed from a technology salesperson to SaaS growth expert. Having found exceptional success with her sales strategies, she began running marketing organizations within the companies she sold products for before moving to customer service. In the late …

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Nathan Barry: ConvertKit, SaaS Design and the Mission to “Teach Everything You Know”

ConvertKit was born from the recognition that email is one of the most effective ways to grow and monetize an audience base. Several successes in this way led Barry to put his skills to work to build a SaaS platform to make email marketing accessible through affordable and user-friendly technology. ConvertKit’s mission is to help …

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