Business

Turning Customers Into Fans – An Interview with Microsoft’s Jeff Hansen

Business, Marketing / By

The article below is taken from SaaS Mag Issue 2. To order your free copy, click here.  The Inside Story of Microsoft’s Strategy to Delight Customers Through Experiential Marketing With products like Office 365 and their Platform/Infrastructure as a Service (PaaS/laaS) cloud computing ecosystem, Azure, Microsoft has taken a sharp turn away from the licensing model that …

Turning Customers Into Fans – An Interview with Microsoft’s Jeff Hansen Read More »

Scaling a SaaS Business with Salesforce’s Tiffani Bova

Business, Marketing, Technology / By

The article below was taken from SaaS Mag Issue 2. To order your free copy, click here. Tiffani Bova, Salesforce’s Growth and Innovation Evangelist, worked her way up the sales leadership ladder as her career progressed from a technology salesperson to SaaS growth expert. Having found exceptional success with her sales strategies, she began running marketing …

Scaling a SaaS Business with Salesforce’s Tiffani Bova Read More »

Nathan Barry: ConvertKit, SaaS Design, and the Mission to “Teach Everything You Know”

Business, SaaS Founders / By

The article below was taken from SaaS Mag Issue 2. To order your free copy, click here. Over the past decade, email marketing has continuously demonstrated how powerful of a channel it can be in helping creators grow their businesses. As other marketing methods have come and gone, email marketing has remained constant and is …

Nathan Barry: ConvertKit, SaaS Design, and the Mission to “Teach Everything You Know” Read More »

Scroll to Top