To keep up to date with all of the latest news in SaaS, sign up here. Outgrow is a New York-based SaaS startup that helps marketers foster engagement with their readers through interactive marketing. The platform allows users to create quizzes, calculators, assessments, recommendations, and polls. Randy Rayess (right) and Pratham Mittal (left) founded Outgrow in …
To keep up to date with all of the latest news in SaaS, sign up here. 2020 was a wild year for the Saas industry. A perfect storm of global, political, social, medical, and economic events aligned to make this a year of great challenges and explosive growth in the software sector. While other industries suffered, …
The article below is taken from SaaS Mag Issue 4. To order your free copy, click here. The idea of a sales playbook makes many salespeople cringe. A huge pile of paper on their desks, an unorganized folder on their desktops, or a 100-page PDF full of text are the images that typically come to mind when …
How to Create an Effective Digital Sales Playbook with Ciara Co-founder Martin Heibel Read More »
The article below is taken from SaaS Mag Issue 3. To order your free copy, click here. If you have ever been to SaaStock Dublin, you know exactly why SaaS founders and executives flock from every corner of the world to attend the annual conference. Once a year, thousands of people in the SaaS community gather in …
Alex Theuma, Founder and CEO of SaaStock, On Becoming an Entrepreneur Read More »
To keep up to date with all of the latest news in SaaS, sign up here. ChurnZero founders You Mon Tsang and Mark Heys are driven by an over-arching question: how can businesses reduce the dreaded customer attrition or churn rate (the percentage of service subscribers that discontinue their business with a given time period). Of …
The article below is taken from SaaS Mag Issue 2. To order your free copy, click here. The Inside Story of Microsoft’s Strategy to Delight Customers Through Experiential Marketing With products like Office 365 and their Platform/Infrastructure as a Service (PaaS/laaS) cloud computing ecosystem, Azure, Microsoft has taken a sharp turn away from the licensing model that …
Turning Customers Into Fans – An Interview with Microsoft’s Jeff Hansen Read More »
To keep up to date with all of the latest news in SaaS, sign up here. In 2013, the concept of content marketing as a business was flourishing in Brazil. With the growing autonomy of consumers– people no longer had to sit through commercials or listen to ads on the radio–it was time for companies to …
To keep up to date with all of the latest news in SaaS, sign up here. The Rise and Fall of Quibi Seasoned executives Jeffrey Katezenberg and Meg Whitman weren’t too far off the mark when they announced earlier this year that they were launching Quibi, a mobile-only video streaming platform made for being taken on …
The article below is part of our SaaS Spotlight Series featuring companies from our 2020 SaaS 1000 List, click here to read more about our selection methodology and to view the full list of winners. In 2009, Mohit Bhakuni recognized a unique opportunity. According to Bhakuni, companies need the information to make informed decisions. They …
The article below is part of our SaaS Spotlight Series featuring companies from our 2020 SaaS 1000 List, click here to read more about our selection methodology and to view the full list of winners. Back in 2002, Katherine Kostereva, along with a few other like-minded individuals, united the desire to help businesses seamlessly automate …