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Revolutionizing CRM Implementation with Event-Driven Architecture
In today’s rapidly evolving business landscape, the customer relationship management (CRM) field is undergoing a seismic shift. As companies strive to meet the ever-changing demands of their customers, CRM systems must adapt accordingly. According to a report by...
More Than Just Fancy Footwork
In the bustling world of SaaS, managers are more than just figureheads; they're the pulse, the rhythm, and sometimes even the soul of their ventures. But what really makes a standout manager in this cutthroat digital jungle? You'd assume a SaaS manager should be all...
How to Use Business Playbooks to Scale Easily: Trent Dyrsmid of Flowster
If you want to increase the efficiency of your workforce, you need to follow a set of systems and procedures—a playbook. Business playbooks allow you to delegate tasks, automate processes, and scale your operations. Unfortunately, many businesses choose to...
The SaaS Ecosystem: Understanding the Synergies in Collaborative Partnerships
The integration capabilities of the SaaS business model offer the capability of increasing customer bases for many companies. By integrating better payment and communications solutions, SaaS vendors allow users to access information through a subscription-based...
How to Make Business Intelligence Your Competitive Advantage
If you’re a SaaS provider, your end users are guaranteed to be great at three things: generating data, being curious about their data, and complaining loudly when they need help accessing their data. If up until now you’ve quelled the masses using a hodgepodge of...
How to Build a Demand Generation Budget for SaaS
The process of creating a demand generation budget that supports the company’s revenue goals is often a challenge for many SaaS founders. During the early stages of a startup, having enough leads is usually not an issue. The founder is taking all the sales calls and...
How SaaS Businesses Can Use Growth Hacking to Optimize Growth
The Founder and CEO at Artoh.com, Chris Choi, joined up with SaaS Mag to detail how SaaS businesses can take advantage of growth hacking. Growth hacking is increasingly employed by SaaS businesses to gain rapid growth for minimal costs. Rather than following...
Workday’s Barbara Larson on Finance, SaaS & Employee Power
Workday's chief financial officer, Barbara Larson, knows a thing or two about what it takes to grow a successful SaaS business. With a broad finance background, she's also got a technology edge to her. Combining her love for numbers and technology has paid off and its...
One Overlooked Metric that SaaS Investors Need to Predict Future Growth and Stability
The SaaS model is built on the concept of recurring revenue. SaaS companies will hone and develop their product, aiming to make it the best available tool on the market, and business customers will license access to the software on a ‘pay as you go’ basis. It’s a...
How to Improve Ranking in the App Store
To stand out among competing apps, understanding App Store Optimization (ASO) for both Android and Apple (and how you can leverage it) will give you an upper hand and boost your app’s visibility considerably. App...