SaaS News

This industry moves unbelievably fast. You don't want to miss out.

Product-Led Onboarding: Convert and Retain More Customers

This week we have teamed up with Esben Friis-Jensen, Co-founder of Userflow and Cobalt.io. To keep up to date with all of the latest news in SaaS, sign up here.  Product-led growth was one of the big SaaS trends in 2021, and 2022 seems to be no different. I therefore recently wrote an article on Product-led …

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Customer Advocacy

3 Ways to Turn Customers Into Advocates

This week we have teamed up with Dan Cote, CMO of Influitive. To keep up to date with all of the latest news in SaaS, sign up here.  Companies not already leveraging customer advocacy programs in their marketing plans are missing an essential ingredient of today’s consumer landscape. Brands across all industries not engaging with their …

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Kolide Cyber-Security

Making Security a Part of Company Culture: Jason Meller’s Kolide

To keep up to date with all of the latest news in SaaS, sign up here.  In the digital age, perhaps one of the highest priority concerns for any company is cyber-security. With the amount of sensitive client information and crucial financial data being handled, a corporation being digitally breached is a true worst-case scenario. While …

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Creative Operations for Marketers: Shane Hegde’s Air Automates Your Frustrations

To keep up to date with all of the latest news in SaaS, sign up here.  Shane Hegde met the man who would co-found Air while they were both students at Stanford. The two shared a background in computer science, and Hegde also dabbled in finance. As Hegde puts it, “We both fell in love with …

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Community is the New Moat. How Can You Build a Living, Thriving Community Around Your SaaS Product?

This week we have teamed up with Suresh Sambandam, CEO and founder of Kissflow. To keep up to date with all of the latest news in SaaS, sign up here.  Last year, more than 1.8 billion people used Facebook Groups every month. There are over 70 million admins and moderators running active Facebook groups. As I …

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Gilles Bertaux's Livestorm

Presenting to a Virtual Crowd: How Gilles Bertraux’s Livestorm is Remaking the Webinar

To keep up to date with all of the latest news in SaaS, sign up here.  As the realms of business, education, and communication become increasingly digitalized, so too do the end-to-end video engagement programs. Gilles Bertaux’s Livestorm arose from two combining factors: A simple need and a final project for his collegiate program. His SaaS …

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Clearer Regulations in China are Informing Global SaaS Companies’ Expansion Plans

To keep up to date with all of the latest news in SaaS, sign up here.  SaaS companies looking towards a China expansion continue to grapple with how to enter the market. There have been frequent headlines in the past year about Chinese regulators cracking down on China tech giants, as well as added scrutiny around …

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The Human Factor in Digital Content: How Sharmin Ali’s Instoried Can Add Empathy to Your Next Project 

To keep up to date with all of the latest news in SaaS, sign up here.  Sharmin Ali is a professional with a truly impressive track record. During her time with the analytical company Mu Sigma, based in Banglore, India, and headquartered in Chicago, she worked closely with such recognizable names as Pfizer, Walmart, and Microsoft. …

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SaaS Mag

SaaS Mag, the world's definitive quarterly SaaS publication for those working or interested in the industry, speaks directly to the biggest players in the SaaS space to gather key business and technical insights, as well as current market trends. The biggest quarterly SaaS publication to date, SaaS Mag is distributed to a network of tens of thousands of professionals in the SaaS space, offering expert techniques, advice and profiles from owners, advisors and leading commentators in SaaS.

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