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The 5 Biggest Pricing Mistakes SaaS Companies Make

The Five Biggest Pricing Mistakes SaaS Companies Make

Patrick Campbell, SaaS founder, strategic-value connoisseur, and cofounder of Profitwell joined up with the SaaS Mag team for our 2nd issue to explain the SaaS pricing pitfalls you need to avoid. Subscribe to SaaS Mag here. Poor pricing doesn’t affect just your MRR and ARR. It affects how many people you can hire and how …

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Tackling the Cloud Marketplaces: How John Jahnke Became the CEO of Tackle

To keep up to date with all of the latest news in SaaS, sign up here.  John Jahnke is the CEO of Tackle, a platform designed to help software companies generate revenue through the cloud marketplaces—or, as Jahnke describes it, “a no-code middleware product that allows software companies to sell software on the cloud marketplaces without …

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The Top SaaS Marketing Trends in 2022

To keep up to date with all of the latest news in SaaS, sign up here.  Digital marketing strategies have evolved much faster than the wider marketing industry, reshaping the landscape almost entirely over the last decade. Although the transition to digital marketing may feel like a natural evolution for many, it can still be hard …

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How John Doherty Is Solving Customer Pain Points with Not One, but Two SaaS Businesses

To keep up to date with all of the latest news in SaaS, sign up here.  There are many hats that John Doherty wears: serial entrepreneur, founder, marketer, content creator and bourbon connoisseur, to name a few. He’s a former senior marketing manager for Trulia and former head of marketing for HotPads. Before that, he worked …

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Competitor Tracking: What You Need to Know in 2022

This week we have teamed up with Stillio to learn more about screen capturing and competitor tracking.To keep up to date with all of the latest news in SaaS, sign up here.  Running a business without keeping an eye on competitors is like competing in a race blindfolded. You can run in a straight line and …

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Zero Trust Architecture in Cybersecurity: ColorTokens’ CEO Rajesh Khazanchi

To keep up to date with all of the latest news in SaaS, sign up here.  Cybersecurity has carved out a spot in today’s digital landscape and made itself a necessary piece. Without adequate cybersecurity, a company opens itself up to data breaches and other critical threats.  Seven years ago, Rajesh Khazanchi co-founded ColorTokens, a leading …

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How to Build a Demand Generation Budget for SaaS

To keep up to date with all of the latest news in SaaS, sign up here.  The process of creating a demand generation budget that supports the company’s revenue goals is often a challenge for many SaaS founders. During the early stages of a startup, having enough leads is usually not an issue. The founder is …

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Sales Enablement Strategy

Creating a Sales Enablement Strategy

The article below is taken from SaaS Mag Issue 3. To order your free copy, click here.  One of the questions I get asked most frequently is around building a sales enablement strategy and what that might look like. While each company, context, and industry is different, I believe that there are some fundamentals that should form …

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SaaS Mag

SaaS Mag, the world's definitive quarterly SaaS publication for those working or interested in the industry, speaks directly to the biggest players in the SaaS space to gather key business and technical insights, as well as current market trends. The biggest quarterly SaaS publication to date, SaaS Mag is distributed to a network of tens of thousands of professionals in the SaaS space, offering expert techniques, advice and profiles from owners, advisors and leading commentators in SaaS.

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