SaaS News

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How to Build a Demand Generation Budget for SaaS

To keep up to date with all of the latest news in SaaS, sign up here.  The process of creating a demand generation budget that supports the company’s revenue goals is often a challenge for many SaaS founders. During the early stages of a startup, having enough leads is usually not an issue. The founder is …

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Sales Enablement Strategy

Creating a Sales Enablement Strategy

The article below is taken from SaaS Mag Issue 3. To order your free copy, click here.  One of the questions I get asked most frequently is around building a sales enablement strategy and what that might look like. While each company, context, and industry is different, I believe that there are some fundamentals that should form …

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UpLead Founder Will Cannon on Finding Product-Market Fit and Effective Customer Acquisition

To keep up to date with all of the latest news in SaaS, sign up here.  Will Cannon has had what he describes as the “entrepreneurial bug from a young age.” His first endeavor was a lemonade stand, then selling CDs in school. After high school, Cannon realized college wasn’t for him; he just wanted to …

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SaaS Pricing Masterclass

The SaaS Pricing Masterclass

This week we have teamed up with ChartMogul. To keep up to date with all of the latest news in SaaS, sign up here.  In 2012, Paul Graham penned his famous essay Startups = Growth. Graham makes a distinction between new companies — such as the thousands of restaurants and other service businesses started each year …

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Learning from Your Customers: Empathy Is a Strategy, Not a Product 

This week we have teamed up with Carine Roman, Chief Customer Officer at Mailchimp. To keep up to date with all of the latest news in SaaS, sign up here.  SaaS companies find success through many avenues, whether they’re charting new territory with their engineering team or realizing a market gap and capitalizing on a need …

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Your Paperwork Simplified: Mang-Git Ng’s Anvil

To keep up to date with all of the latest news in SaaS, sign up here.  For owners, potential clients, and admin alike, there is one unavoidable part of any business that most don’t enjoy doing: Paperwork. There are likely very few people who could say they actually like the constant bouncing back and forth of …

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Digitalization at Scale: Eva Schönleitner and Crate.io

To keep up to date with all of the latest news in SaaS, sign up here.  Eva Schönleitner’s journey to becoming CEO of Crate.io was a long one. She’s held the position for over a year so far at an organization that, as she puts it, is “basically a deep tech software company.” Crate was founded …

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open sponsorship

Rewriting the Rules: How Ishveen Jolly and OpenSponsorship Connect Brands to Athletes

To keep up to date with all of the latest news in SaaS, sign up here.  The seeds that would grow into OpenSponsorship were planted during a golf event in India. While speaking to a marquee player (a golfer paid to attend a major tournament), Ishveen Jolly discovered a problem no one was addressing at that …

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SaaS Mag

SaaS Mag, the world's definitive quarterly SaaS publication for those working or interested in the industry, speaks directly to the biggest players in the SaaS space to gather key business and technical insights, as well as current market trends. The biggest quarterly SaaS publication to date, SaaS Mag is distributed to a network of tens of thousands of professionals in the SaaS space, offering expert techniques, advice and profiles from owners, advisors and leading commentators in SaaS.

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