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The Importance of Optimizing for the Right Customer

The Importance of Optimizing for the Right Customer

Since Salesforce hit the market with their software-as-a-service (SaaS) offering in 1999, the SaaS space has become more crowded than ever. Finding, nurturing, and converting qualified leads into long-term customers can be a challenge, but the good news...

Startup Profile: Outgrow

Startup Profile: Outgrow

Outgrow is a New York-based SaaS startup that helps marketers foster engagement with their readers through interactive marketing.  The platform allows users to create quizzes, calculators, assessments, recommendations, and polls. Randy Rayess (right) and Pratham...

SaaS 2020: Year-End Review

SaaS 2020: Year-End Review

2020 was a wild year for the Saas industry. A perfect storm of global, political, social, medical, and economic events aligned to make this a year of great challenges and explosive growth in the software sector. While other industries suffered, the SaaS industry can...

ChurnZero Review – A SaaS Spotlight

ChurnZero Review – A SaaS Spotlight

ChurnZero founders You Mon Tsang and Mark Heys are driven by an over-arching question: how can businesses reduce the dreaded customer attrition or churn rate (the percentage of service subscribers that discontinue their business with a given time period). Of course,...