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The Importance of Optimizing for the Right Customer
Since Salesforce hit the market with their software-as-a-service (SaaS) offering in 1999, the SaaS space has become more crowded than ever. Finding, nurturing, and converting qualified leads into long-term customers can be a challenge, but the good news...

How to Personalize Your SaaS Marketing Strategy with RightMessage Co-Founder Brennan Dunn
The article below is taken from SaaS Mag Issue 4. To order your free copy, click here. Brennan Dunn, a former marketing consultant and co-founder of RightMessage, wrote the book on personalization for online marketing. Back in 2008, when he was running...

Parveen Panwar and the Activated Life: Helping Fight the Mental Health Crisis in Entrepreneurship
Tech investor and entrepreneur Parveen Panwar used to think constantly about work, and it took a toll on his personal and professional life. “I never realized I was suffering from anxiety—and a lot of stress. My blood pressure would be high. My heart rate would always...

Riding the Wave: Justin Jackson on His Startup Journey and Finding Market Fit
To Justin Jackson, co-founder of Transistor.fm, coming up with a great SaaS product is a lot like surfing. “When you’re surfing,” Jackson says, “you’re waiting for the right wave. The same is true in business: you want to be in the water, waiting for the right...

Startup Profile: Outgrow
Business, Marketing, SaaS Founders
Outgrow is a New York-based SaaS startup that helps marketers foster engagement with their readers through interactive marketing. The platform allows users to create quizzes, calculators, assessments, recommendations, and polls. Randy Rayess (right) and Pratham...

SaaS 2020: Year-End Review
Business, Economy, Industry, Markets, Technology
2020 was a wild year for the Saas industry. A perfect storm of global, political, social, medical, and economic events aligned to make this a year of great challenges and explosive growth in the software sector. While other industries suffered, the SaaS industry can...

How to Create an Effective Digital Sales Playbook with Ciara Co-founder Martin Heibel
The idea of a sales playbook makes many salespeople cringe. A huge pile of paper on their desks, an unorganized folder on their desktops, or a 100-page PDF full of text are the images that typically come to mind when they think of a playbook. But salespeople typically...

Alex Theuma, Founder and CEO of SaaStock, On Becoming an Entrepreneur
If you have ever been to SaaStock Dublin, you know exactly why SaaS founders and executives flock from every corner of the world to attend the annual conference. Once a year, thousands of people in the SaaS community gather in the stunning Irish capital city to watch...

ChurnZero Review – A SaaS Spotlight
ChurnZero founders You Mon Tsang and Mark Heys are driven by an over-arching question: how can businesses reduce the dreaded customer attrition or churn rate (the percentage of service subscribers that discontinue their business with a given time period). Of course,...

Turning Customers Into Fans – An Interview with Microsoft’s Jeff Hansen
The Inside Story of Microsoft's Strategy to Delight Customers Through Experiential Marketing With products like Office 365 and their Platform/Infrastructure as a Service (PaaS/laaS) cloud computing ecosystem, Azure, Microsoft has taken a sharp turn away from the...
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