Denise Purtzer on ClearSale and the Importance of Human Intervention
By SaaS Mag |
To keep up to date with all of the latest news in SaaS, sign up here. It is an unusual origin story for any SaaS company. A former Olympic athlete and a data scientist get together to launch a SaaS business from Sao Paulo, Brazil to fight e-commerce fraud worldwide. ClearSale, founded in 2001, now has …
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Craig Hewitt and the Evolution of Podcasting
By John Varvill |
To keep up to date with all of the latest news in SaaS, sign up here. Podcasts have been around since the early 2000s. They have grown in popularity in recent years as more people have discovered the convenience of “listen anywhere, anytime” broadcasting and the wide variety of available content. Recently, however, something seismic has …
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How to Improve Ranking in the App Store
By Mari Sagedal |
To keep up to date with all of the latest news in SaaS, sign up here. To stand out among competing apps, understanding App Store Optimization (ASO) for both Android and Apple (and how you can leverage it) will give you an upper hand and boost your app’s visibility considerably. App Store Optimization means that you are actively improving your app’s visibility within the app stores. …
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Franco Caporale: The Messy World of Lead Generation
By SaaS Mag |
To keep up to date with all of the latest news in SaaS, sign up here. Lead generation is the bane of many SaaS businesses. With the perfect product, plenty of funding and a gung-ho attitude, many SaaS companies still fail when it comes to acquiring ideal customers. Franco Caporale is an entrepreneur who knows a thing or two about lead generation. …
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In the Pursuit of Transparency: An Interview with Darren Chait, Co-Founder of Hugo
By SaaS Mag |
The article below is taken from SaaS Mag Issue 2. To order your free copy, click here. What if everyone at your company knew exactly what was going on without you having to repeat a single word? There is no question that technology in the workplace has reshaped our understanding of collaboration and even what a “normal” …
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Userlist: The Art of Communication
By John Varvill |
To keep up to date with all of the latest news in SaaS, sign up here. In 2017 Jane Portman and her co-founders Benedikt Deicke and Claire Suellentrop launched a SaaS business designed to solve the problems many SaaS owners were having with effective, centralized communications – Userlist. In the four years since, Userlist has become …
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Changing the Narrative Around Technology in South Africa
By John Varvill |
To keep up to date with all of the latest news in SaaS, sign up here. Due to its strong universities, established technology clusters and buzzing startup scene, South Africa is the powerhouse of Africa’s tech economy. Cape Town is full of startup incubators and Johannesburg is a hub for B2B deals from across the continent. But why do many local businesses prefer multi-national service providers (like IBM …
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How to Win at Atlassian App Development
By John Varvill |
To keep up to date with all of the latest news in SaaS, sign up here. Embarrassing tech errors have become engrained in public discourse since the start of the pandemic. Accidentally unmuting microphones during Zoom calls, and the increased likelihood of messaging the wrong person on workplace messaging apps has increased exponentially due to remote working. However, these accidental broadcasts can take a serious toll on businesses, especially when they take place between employees …
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SaaS Mag, the world's definitive quarterly SaaS publication for those working or interested in the industry, speaks directly to the biggest players in the SaaS space to gather key business and technical insights, as well as current market trends. The biggest quarterly SaaS publication to date, SaaS Mag is distributed to a network of tens of thousands of professionals in the SaaS space, offering expert techniques, advice and profiles from owners, advisors and leading commentators in SaaS.