SaaS News

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SaaS and the Growth of AI

By SaaS Mag | Feb 25, 2021

To keep up to date with all of the latest news in SaaS, sign up here. It is hard to avoid conversations surrounding AI in the technology space, but there is continuing confusion as to what exactly AI constitutes. While the number of companies building AI technology and utilizing the technology increases, the definition of AI …

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Software QA for SaaS Companies – The Main Challenges

By Erik Fogg | Feb 18, 2021

To keep up to date with all of the latest news in SaaS, sign up here. The SaaS model is now an industry mainstay. It has shifted the way users perceive digital products, from discrete software version releases to a living product that is always available and continually evolving. SaaS product development must successfully scale to …

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Up the Startup Ladder: David Cancel, Drift Founder

By SaaS Mag | Feb 11, 2021

The article below was taken from SaaS Mag Issue 1. To order your free copy, click here. Conversational marketing and sales software company Drift is changing what marketing to customers should look like. Founded on the principle that a company’s sales strategy is inseparable from customer feedback, Drift has become one of the biggest players in …

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10 Actionable Tips for SaaS Entrepreneurs to Turn Landing Page Visitors into Customers

By Rob Hope | Feb 4, 2021

To keep up to date with all of the latest news in SaaS, sign up here. After pouring years of blood, sweat, and tears into your SaaS business, nothing is more rewarding than the notification of a new paying customer. Another income layer added.Another contribution toward growth.Wonderful. Unfortunately, a subscription payment is a much more difficult …

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The Importance of Optimizing for the Right Customer

By Rachel Murray | Jan 28, 2021

To keep up to date with all of the latest news in SaaS, sign up here. Since Salesforce hit the market with their software-as-a-service (SaaS) offering in 1999, the SaaS space has become more crowded than ever. Finding, nurturing, and converting qualified leads into long-term customers can be a challenge, but the good news is, it’s not ‘Mission Impossible’. The …

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How to Personalize Your SaaS Marketing Strategy with RightMessage Co-Founder Brennan Dunn

By SaaS Mag | Jan 21, 2021

The article below is taken from SaaS Mag Issue 4. To order your free copy, click here. Brennan Dunn, a former marketing consultant and co-founder of RightMessage, wrote the book on personalization for online marketing. Back in 2008, when he was running a consulting firm in Virginia, he was “bitten by the SaaS bug” (as he says) …

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Parveen Panwar and the Activated Life: Helping Fight the Mental Health Crisis in Entrepreneurship

By Elana Lyn Gross | Jan 14, 2021

The article below is taken from SaaS Mag Issue 4. To order your free copy, click here. Tech investor and entrepreneur Parveen Panwar used to think constantly about work, and it took a toll on his personal and professional life. “I never realized I was suffering from anxiety—and a lot of stress. My blood pressure would be …

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Riding the Wave: Justin Jackson on His Startup Journey and Finding Market Fit

By Sara Verdi | Jan 7, 2021

To keep up to date with all of the latest news in SaaS, sign up here. To Justin Jackson, co-founder of Transistor.fm, coming up with a great SaaS product is a lot like surfing. “When you’re surfing,” Jackson says, “you’re waiting for the right wave. The same is true in business: you want to be in …

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SaaS Mag

SaaS Mag, the world's definitive quarterly SaaS publication for those working or interested in the industry, speaks directly to the biggest players in the SaaS space to gather key business and technical insights, as well as current market trends. The biggest quarterly SaaS publication to date, SaaS Mag is distributed to a network of tens of thousands of professionals in the SaaS space, offering expert techniques, advice and profiles from owners, advisors and leading commentators in SaaS.

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