Turning Customers Into Fans – An Interview with Microsoft’s Jeff Hansen
By SaaS Mag |
The Inside Story of Microsoft’s Strategy to Delight Customers Through Experiential Marketing With products like Office 365 and their Platform/Infrastructure as a Service (PaaS/laaS) cloud computing ecosystem, Azure, Microsoft has taken a sharp turn away from the licensing model that built one of the world’s most successful companies in history, towards a profitable future in …
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The Best SaaS Investment Funds – 2020
By SaaS Mag |
As demand for SaaS products continues to rise, institutional investors, VCs and private investors are continuing to search for the next cohort of unicorns to pile capital into in the hope of large returns over the next 5-10 years. With demand far exceeding supply, these investors are looking further downstream than ever before, and beginning …
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The Golden Age of the SaaS Market
By SaaS Mag |
Tomasz Tunguz has become one of the most prominent figures in the world of SaaS valuation, business development and of course, venture capital. As a partner at Redpoint Ventures, Tomasz sits on the board of successful companies such as Looker (recently acquired by Google for $2.6 billion), ERPLY, Chorus.ai, Quantifind, and many others. Before joining …
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SaaS and the Growth of AI
By SaaS Mag |
It is hard to avoid conversations surrounding AI in the technology space, but there is continuing confusion as to what exactly AI constitutes. While the number of companies building AI technology and utilizing the technology increases, the definition of AI remains loose. Many businesses are happy to label their technology as being powered by AI …
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Alex Theuma: Becoming an Entrepreneur
By SaaS Mag |
IF YOU HAVE EVER BEEN TO SAASTOCK DUBLIN, you know exactly why SaaS founders and executives flock from every corner of the world to attend the annual conference. Once a year, thousands of people in the SaaS community gather in the stunning Irish capital city to watch the best of the best show their hand …
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Basecamp co-Founder David Heinemeier Hansson on: The Founding of Ethical SaaS
By Emily Chisholm |
David Heinemeier Hansson co-founded Basecamp (originally known as 37Signals) over two decades ago alongside Jason Fried. Basecamp caters to all sized companies, big and small, and remains popular for businesses of all niches. Hansson and the Basecamp team believe in keeping everything simple and efficient, both in work ethic and in the product delivered to …
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Asana COO Chris Farinacci on: Selling SaaS in the New Generation of Enterprise
By SaaS Mag |
Chris Farinacci has made his way through Silicon Valley, working for enterprise tech institutions that, today, have become household names. As the CMO for Google for Work and Google for Education, Chris scaled both divisions into multi-billion dollar businesses. Before that, as Vice President of Application Marketing at Oracle, he gained valuable experience in product …
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Vimeo COO Courtney Sanchez on: Scaling a Billion Dollar SaaS Business
By Emily Chisholm |
The article below is taken from SaaS Mag Issue 3. To order your free copy, click here. There are several ways to be a good COO — it’s an agile role, and depending on your strengths you may have sales, operations, marketing or any combination of departments reporting to you. To be an exceptional COO, …
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SaaS Mag
SaaS Mag, the world's definitive quarterly SaaS publication for those working or interested in the industry, speaks directly to the biggest players in the SaaS space to gather key business and technical insights, as well as current market trends. The biggest quarterly SaaS publication to date, SaaS Mag is distributed to a network of tens of thousands of professionals in the SaaS space, offering expert techniques, advice and profiles from owners, advisors and leading commentators in SaaS.