Thomas Smale

SaaS Growth Hacks

Thomas Smale
The Top SaaS Marketing Trends

The Top SaaS Marketing Trends

Digital marketing strategies have evolved much faster than the wider marketing industry, reshaping the landscape almost entirely over the last decade. Although the transition to digital marketing may feel like a natural evolution for many, it can still be hard for...

4 Issues Facing the SaaS Industry in 2019

4 Issues Facing the SaaS Industry in 2019

If there’s one question the internet has answered almost definitively, it’s “Is there such a thing as too much choice?” Recent research shows that cognitive functioning deteriorates substantially when people are asked to choose between 12 similar options. The greater...

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