SaaS Mag

SaaS and the Growth of AI

To keep up to date with all of the latest news in SaaS, sign up here.  It is hard to avoid conversations surrounding AI in the technology space, but there is continuing confusion as to what exactly AI constitutes. While the number of companies building AI technology and utilizing the technology increases, the definition of AI …

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Up the Startup Ladder: David Cancel, Drift Founder

The article below was taken from SaaS Mag Issue 1. To order your free copy, click here.  Conversational marketing and sales software company Drift is changing what marketing to customers should look like. Founded on the principle that a company’s sales strategy is inseparable from customer feedback, Drift has become one of the biggest players in …

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How to Personalize Your SaaS Marketing Strategy with RightMessage Co-Founder Brennan Dunn

The article below is taken from SaaS Mag Issue 4. To order your free copy, click here.  Brennan Dunn, a former marketing consultant and co-founder of RightMessage, wrote the book on personalization for online marketing. Back in 2008, when he was running a consulting firm in Virginia, he was “bitten by the SaaS bug” (as he says) …

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How to Create an Effective Digital Sales Playbook with Ciara Co-founder Martin Heibel

The article below is taken from SaaS Mag Issue 4. To order your free copy, click here.  The idea of a sales playbook makes many salespeople cringe. A huge pile of paper on their desks, an unorganized folder on their desktops, or a 100-page PDF full of text are the images that typically come to mind when …

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Turning Customers Into Fans – An Interview with Microsoft’s Jeff Hansen

The article below is taken from SaaS Mag Issue 2. To order your free copy, click here.  The Inside Story of Microsoft’s Strategy to Delight Customers Through Experiential Marketing With products like Office 365 and their Platform/Infrastructure as a Service (PaaS/laaS) cloud computing ecosystem, Azure, Microsoft has taken a sharp turn away from the licensing model that …

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Eight Can’t-Miss SaaS Growth Tactics from Eric Siu of SingleGrain

Eric Siu is the CEO of the digital marketing agency Single Grain, co-founder of ClickFlow, an SEO experimentation tool, and host of the podcasts “Marketing School” and “Growth Everywhere”, joined up with the SaaS Mag team for our 4th edition to explain why you should rethink your current marketing strategy. To order your free copy …

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