Rachel Murray

SaaS Growth Hacks

Rachel Murray
The Importance of Optimizing for the Right Customer

The Importance of Optimizing for the Right Customer

Since Salesforce hit the market with their software-as-a-service (SaaS) offering in 1999, the SaaS space has become more crowded than ever. Finding, nurturing, and converting qualified leads into long-term customers can be a challenge, but the good news...

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