Esben Friis-Jensen

SaaS Growth Hacks

Esben Friis-Jensen
The Search for a SaaS CRM

The Search for a SaaS CRM

Salesforce pioneered the SaaS industry building a cloud-based CRM. However, the actual CRM was built for more traditional businesses, not the kind of business Salesforce is itself: A SaaS business with online products and a subscription model. Other CRMs exist, but...

Product-Led Growth: What It Is and Why You Need It

Product-Led Growth: What It Is and Why You Need It

Product-led growth was one of the big SaaS trends in 2020, and in 2021 this trend has only multiplied.  But what is all the fuss about and why should your SaaS business consider it? In my role as Co-founder of Userflow and Cobalt.io, I have firsthand experienced...

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