Emily Chisholm

basecamp David Heinemeier Hansson

Basecamp co-Founder David Heinemeier Hansson on: The Founding of Ethical SaaS

David Heinemeier Hansson co-founded Basecamp (originally known as 37Signals) over two decades ago alongside Jason Fried. Basecamp caters to all sized companies, big and small, and remains popular for businesses of all niches. Hansson and the Basecamp team believe in keeping everything simple and efficient, both in work ethic and in the product delivered to …

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Startup Profile: Outgrow

Outgrow is a New York-based SaaS startup that helps marketers foster engagement with their readers through interactive marketing.  The platform allows users to create quizzes, calculators, assessments, recommendations, and polls. Randy Rayess (right) and Pratham Mittal (left) founded Outgrow in 2016 as part of VenturePact, a service that helps businesses build and manage software products.  …

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Growing SaaS Companies Spotlight: 4 Companies Climbing the SaaS Ladder

Welcome to the SaaS Companies Spotlight! We are dedicated to bringing you info on less well-known, growing SaaS Companies. Make sure to check back to stay up to date with the most important headlines in SaaS. This week we’re covering four SaaS companies that are moving quickly into our SaaS radar: Vend, JobAdder, YayPay, and …

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Scaling a SaaS Business with Salesforce’s Tiffani Bova

Tiffani Bova, Salesforce’s Growth and Innovation Evangelist, worked her way up the sales leadership ladder as her career progressed from a technology salesperson to SaaS growth expert. Having found exceptional success with her sales strategies, she began running marketing organizations within the companies she sold products for before moving to customer service. In the late …

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Selling B2B SaaS to Reluctant Buyers 

In any industry, you will encounter potential customers who need encouragement to buy your product. For SaaS businesses, there are particular challenges such as wariness of subscription-based deals, lack of understanding of the SaaS model, and whether a product represents good value for money. It’s essential to offer assurance to those reluctant prospects, and in this post, …

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SaaS News Roundup – January 25th, 2019

Welcome to the SaaS News Roundup, where we bring together the top stories from the SaaS industry, keeping you informed and up-to-date.  This month’s items include BigCommerce’s move to Google Cloud, Blippar’s comeback, and the end of Google Hangouts.   BigCommerce Migrates to Google Cloud, Aims to Bolster Speed of Its SaaS Platform  As one of the biggest e-commerce platforms in the world, BigCommerce’s decision …

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